Official reading path
Startups 101
A practical path for understanding customers, products, traction, and founder judgment.
Sequence
Read in this order
Step 1
The Lean Startup
Eric Ries
Start with experimentation and validated learning.
BusinessStartups
Step 2
The Mom Test
Rob Fitzpatrick
Then learn how to ask better customer questions.
StartupsCommunication
Step 3
Zero to One
Peter Thiel and Blake Masters
Move from process to original judgment.
StartupsBusiness
Step 4
Traction
Gabriel Weinberg and Justin Mares
Add distribution thinking early.
StartupsBusiness
Step 5
The Hard Thing About Hard Things
Ben Horowitz
Finish with the reality of building through hard moments.
StartupsLeadership